While seeing patients, Katie Martin, PA-C leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff.

Sara Camp, nurse practitioner turned practice co-owner, shares how she and Dr. Steven Camp built the practice from scratch by making company culture and core values the foundation of everything they do.

Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance.

Hear about Dr. Carrie Houssock’s unconventional marketing approach that attracts patients from around the world, what inspired her to launch a podcast, and the surprising impact it has on her consultations.

Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team in a 12,000-square-foot facility featuring a surgery center and a medical spa.

From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next. 

Jay Shorr reveals his top strategies to boost your leads and increase conversions, including the most important questions to ask for turning inquiries into booked consultations.

Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process. 

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down.

David Slazyk, Chief Information Officer & Chief Information Security Officer at Nextech, explains the real risks that small medical practices face in today’s cyber world.

Sure, Zoom can be configured for HIPAA compliance, but it’s not built with healthcare in mind. Here’s why Zoom might be costing you time, money, and peace of mind.

Tools like surgeon-made simulations or nose job apps can be helpful in bridging the gap between a patient’s expectations and achievable results.

Dr. Tommaso Addona and Jeanine DiGennaro from New York Plastic Surgical Group join Robin to share what sets their practice apart. With one of the longest-running plastic surgery training programs and a team of 24 skilled surgeons, their 76-year legacy is built on more than just surgical expertise.

Hear recommendations for adapting to the ever-changing market dynamics and regulatory landscape while keeping patient care and compliance front and center

No matter how much you optimize your email and SMS marketing, nothing comes close to competing with personalized push notifications sent straight to a patient’s home screen.

Happy ex-employees are far less likely to cause issues, like tampering with systems or spreading negative gossip. This is why offboarding is just as important as onboarding. 

Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships.

Get the real numbers behind successful practices (spoiler: huge follower counts aren’t everything), hear why 1-star reviews aren’t always bad, and why social media should never distract you from lovingly maintaining your website.

Katrina Whitehair, a former practice administrator turned aesthetic practice consultant, shares her essential strategies for creating value and making meaningful changes in a practice.

With the TouchMD image comparison slider feature, creating mesmerizing before-and-after animations that people watch over and over is easy.